TDC Meeting Agenda – Marketing: Summer Updates, Fall Preview

Tuesday’s combined Panama City Beach Tourist Development Council/Convention and Visitors Bureau (TDC/CVB) should shed some light on upcoming marketing programs. Expect to hear an insightful update on 2009 summer marketing programs. This topic has been discussed in previous meeting s but as summer is nearly upon us, expect tangible updates on the program’s implementation process.

For the first time this year we’ll also get early discussions on the Fall/Winter marketing programs. You’ll want to bring a pen and pad for this one. Also there will be a discussion on the 2010 vacation planner.

The three board action items include consideration for approval financial statements, consideration for approval the disposition of the loan to Flying High, LLC, and consideration for approval Coastal Planning & Engineering .

You can download the agenda here, or view it below.

AGENDA

COMBINED BOARD MEETING

Bay County Tourist Development Council

Panama City Beach Convention & Visitors Bureau, Inc.

Panama City Beach

Tuesday – 2:00PM – May 12, 2009 Council Room, PCB City Hall

CALL MEETING TO ORDER

II. ROLL CALL

A.Invocation

B. Pledge of Allegiance

III. REQUESTS TO ADDRESS THE BOARD ON AGENDA ITEMS (3 Minutes)

IV. UPDATE ON BED TAX COLLECTIONS, Ms. Charlene Honnen, Tourist Development Tax Specialist

V. BOARD ACTION ITEMS

A. Discuss and Consider for Approval CVB/TDC Financial Statements Dated March 31, 2009, Mr. Dan Rowe, President

B. Discuss and Consider for Approval the Disposition of the Loan to Flying High, LLC, Mr. Dan Rowe, President

C. Discuss and Consider for Approval Coastal Planning & Engineering Invoice #90428, Invoice #90432, and Invoice #90435, Mr. Dan Rowe, President

VI. BOARD DISCUSSION ITEMS

A. Mid-Year Update, Mr. Dan Rowe, President

B. Update on 2009 Summer Marketing Campaign, Ms. Susan Estler, VP of Marketing

C. Discuss Fall/Winter Marketing Programs, Mr. Dan Rowe, President

D. Discuss 2010 Vacation Planner, Mr. Dan Rowe, President

VII. PRESIDENT’S REPORT

VIII. CHAIRMAN’S REPORT

IX. AUDIENCE PARTICIPATION

X. ADJOURNMENT

New PCB Website and Summer Marketing Campaign

On the agenda for the next regularly scheduled TDC meeting will be a presentation of the launch of the VisitPanamaCityBeach.com campaign, the summer marketing plan, “Focus Group Learnings”, and a report of the visitor’s surveys from the first quarter from the Klages Group.

You can download the agenda here, or read it below.

AGENDA

COMBINED BOARD MEETING
Bay County Tourist Development Council
Panama City Beach Convention & Visitors Bureau, Inc.
Panama City Beach
Tuesday, April 14, 2009 9:00 a.m. Council Room, PCB City Hall

I. CALL MEETING TO ORDER

II. ROLL CALL

A.    Invocation
B.    Pledge of Allegiance
C.    Approve Minutes From the March 10, 2009, and March 26, 2009 Meetings

III. REQUESTS TO ADDRESS THE BOARD ON AGENDA ITEMS (3 Minutes)

IV. UPDATE ON BED TAX COLLECTIONS, Ms. Charlene Honnen, Tourist Development Tax Specialist

V. BOARD ACTION ITEMS

A.    Discuss and Consider for Approval CVB/TDC Financial Statements Dated February 28, 2009, Mr. Dan Rowe, President
B.    Discuss and Consider for Approval FDEP Grant 05BA2, Amendment #3, Mrs. Lisa Armbruster, Sustainable Beaches, LLC
C.    Discuss and Consider for Approval FDEP Grant 07BA2, Amendment #1, Mrs. Lisa Armbruster, Sustainable Beaches, LLC
D.    Discuss and Consider for Approval FDEP Grant H6BA1, Amendment #4, Mrs. Lisa Armbruster, Sustainable Beaches, LLC
E.    Discuss and Consider for Approval Coastal Planning & Engineering 3-Year Monitoring Survey Scope of Work and Fee Proposal, Mrs. Lisa Armbruster, Sustainable Beaches, LLC
F.    Discuss and Consider for Approval Coastal Planning & Engineering Invoice #90326 and Invoice #90338, Mrs. Lisa Armbruster, Sustainable Beaches, LLC

VI. PRESENTATIONS

A.    Launch Campaign for VisitPanamaCityBeach.com, Ms. Susan Estler, VP of Marketing
B.    2009 Summer Media Campaign Plan, Mr. Peter Yesawich, YPartnership
C.    Review of Focus Group Learnings, Mr. Peter Yesawich, YPartnership
D.    Review of Visitor Survey Results for First Quarter of 2009, Dr. Walter Klages, The Klages Group

VII. BOARD DISCUSSION ITEMS

A. Review of 2009 mtvU Program, Mr. Dan Rowe, President

VIII. PRESIDENT’S REPORT

IX. CHAIRMAN’S REPORT

X. AUDIENCE PARTICIPATION

XI. ADJOURNMENT

TDC Meeting – New Website from Jennifer Barbee Inc.

Well, I think the new VisitPanamaCityBeach.com web site is just about done. Thursday’s special called meeting, Jennifer Barbee herself will be here to present what her firm has done to the board. From what I’ve seen, this site will be very awesome.

Also on the agenda is a presentation from Mr. Peter Yesawich from YPartnership regarding what they’ve come up with for a summer marketing campaign.

You can count on me being there Tweeting away all the sweet details.

You can download the agenda here, or view it below.

Special Called Meeting

AGENDA

COMBINED BOARD MEETNG
Bay County Tourist Development Council
Panama City Beach Convention & Visitors Bureau, Inc.
Panama City Beach
Thursday, March 26, 2009 4:00 p.m. Council Room, PCB City Hall

NOTE: The City Council of Panama City Beach will be meeting at 2:00 p.m. If the City Council meeting is not over by 4:00 p.m., the Combined Board Meeting will begin immediately following adjournment of the Council meeting.

I. CALL MEETING TO ORDER

II. ROLL CALL

A. Invocation
B. Pledge of Allegiance

III. REQUESTS TO ADDRESS THE BOARD ON AGENDA ITEMS (3 Minutes)

IV. PRESENTATIONS

A. Presentation of Website and Marketing Campaign, Ms. Susan Estler, VP of Marketing

1. VisitPanamaCityBeach.com, Ms. Jennifer Barbee, JB, Inc.
2. 2009 Summer Marketing Campaign, Mr. Peter Yesawich, YPartnership

V. BOARD DISCUSSION ITEMS

VI. AUDIENCE PARTICIPATION

VII. ADJOURNMENT

TDC Meeting – To Discuss Bed Tax Collection Allocation

On the agenda for the regularly scheduled TDC/CVB combined meeting for Tuesday, March 10 at 9 am is an update on the AVP Pro Beach Volleyball Tour, and the review of allocation for the Tourism Bed Tax Collection. Hmm, I wonder what that means.

You can download the agenda here. Or, you can view it below:

AGENDA

COMBINED BOARD MEETING
Bay County Tourist Development Council
Panama City Beach Convention & Visitors Bureau, Inc.
Panama City Beach
Tuesday, March 10, 2009 9:00 a.m. Council Room, PCB City Hall

I. CALL MEETING TO ORDER

II. ROLL CALL

A.    Invocation
B.    Pledge of Allegiance
C.    Approve Minutes From the February 10, 2009, and February 16, 2009 Meetings

III. REQUESTS TO ADDRESS THE BOARD ON AGENDA ITEMS (3 Minutes)

IV. UPDATE ON BED TAX COLLECTIONS, Ms. Charlene Honnen, Tourist Development Tax Specialist

V. PRESENTATIONS

A. Update on AVP Pro Beach Volleyball Tour, Ms. Alison Shapiro, PR Manager, AVP Pro Beach Volleyball Tour

VI. BOARD ACTION ITEMS

A. Discuss and Consider for Approval Financial Statements Dated January 31, 2009, Mr. Dan Rowe, President
B. Discuss and Consider for Approval Coastal Planning & Engineering Invoice #90214, Invoice #90220, and Invoice #90267, Mr. Dan Rowe, President

VII. BOARD DISCUSSION ITEMS

A. Review of Allocation of the Tourist Development Tax, Mr. Dan Rowe, President

VIII. PRESIDENT’S REPORT

IX. CHAIRMAN’S REPORT

X. AUDIENCE PARTICIPATION

XI. ADJOURNMENT

Special Called TDC Meeting to Discuss 5th Cent Bed Tax Increase

Monday there is a special called TDC meeting that will precede the regularly scheduled County Commission meeting on Tuesday. Tuesday’s meeting will include the vote for the fifth tourist bed tax cent. On the agenda for Monday’s TDC meeting, there are a couple of other points to be discussed, but I reckon the main reason for the “special” annotation in the title is regarding the vote on the fifth cent on Tuesday.

The agenda item reads: “Discuss and Consider for Approval a Resolution to the Bay County Commission Regarding the Proposed 5th Cent. . .” I just received an email from a buddy asking me what I thought about the TDC changing the allocation of the fifth cent from sports and infrastructure improvements to all marketing. My computer crashed Wednesday and I’ve been waiting on my new computer since, and have been sort of in a forced vacation, so I’m not exactly sure what he is talking about yet, but stay tuned – I’ll let you know. I’m not sure I can get behind the TDC if they are wanting all of the increase to go towards marketing, but I’ll obstain further comment until I get the whole story.

The agenda can be downloaded here, or you can view it below:

AGENDA

Special Called Meeting

COMBINED BOARD MEETING
Bay County Tourist Development Council
Panama City Beach Convention & Visitors Bureau, Inc.
Panama City Beach
Monday, February 16, 2009 3:00 p.m. Council Room, PCB City Hall

I. CALL MEETING TO ORDER

II. ROLL CALL

A. Invocation
B. Pledge of Allegiance

III. REQUESTS TO ADDRESS THE BOARD ON AGENDA ITEMS (3 Minutes)

IV. BOARD ACTION ITEMS

A. Discuss and Consider for Approval Landscape Maintenance Contract, Mr. Dan Rowe, President
B. Discuss and Consider for Approval a Resolution to the Bay County Commission Regarding the Proposed 5th Cent of the Tourist Development Tax, Mr. Dan Rowe, President

V. BOARD DISCUSSION ITEMS

VI. AUDIENCE PARTICIPATION

VII. ADJOURNMENT

TDC Meeting Agenda – Discuss Bed Tax Collections, Sports Marketing

Tuesday’s combined Panama City Beach Tourist Development Council/Convention and Visitors Bureau (TDC/CVB) should be a good one. With presentations from Ellen Killough of the Visual Arts Center and Emerald Coast Cruizin, we should have a better idea of how some events went last year and what we are to expect this year.

The four board action items include consideration for approval the financial statements, Coastal Planning and Engineering Invoices, funding for the Northwest Florida Fly-in Visitor Survey, and enhancements to the Clerk of the Court’s Tourist Development Tax.

We’ll also see an update on Sports Marketing Activities and regular marketing activities, along with an update on the new web site.

You can download the agenda here, or view it below.

AGENDA

COMBINED BOARD MEETING
Bay County Tourist Development Council
Panama City Beach Convention & Visitors Bureau, Inc.
Panama City Beach
Tuesday, February 10, 2009 9:00 a.m. Council Room, PCB City Hall

I. CALL MEETING TO ORDER

II. ROLL CALL

A.    Invocation
B.    Pledge of Allegiance
C.    Approve Minutes From the December 17, 2008, and January 12, 2009 Meetings

III. REQUESTS TO ADDRESS THE BOARD ON AGENDA ITEMS (3 Minutes)

IV. UPDATE ON BED TAX COLLECTIONS, Ms. Charlene Honnen, Tourist Development Tax Specialist

V. PRESENTATIONS

A. Visual Arts Center, Ms. Ellen Killough, Executive Director
B. Emerald Coast Cruizin’ Event, Mr. Robert Parrish

VI. BOARD ACTION ITEMS

A.    Discuss and Consider for Approval CVB/TDC Financial Statements Dated November 30, 2008, and December 31, 2008, Mr. Dan Rowe, President
B.    Discuss and Consider for Approval Coastal Planning & Engineering Invoice #90118, Invoice #90119, and Invoice #90143, Mr. Dan Rowe, President
C.    Discuss and Consider for Approval Funding the Northwest Florida Fly-In Visitor Survey, Mr. Dan Rowe, President
D.    Discuss and Consider for Approval Enhancements to the Clerk of the Court’s Tourist Development Tax Collection Efforts, Mr. Bill Kinsaul, Clerk of the Court

VII. BOARD DISCUSSION ITEMS

A. Update on Sports Marketing Activities, Mr. Richard Sanders, VP of Sports Marketing
B. Update on Marketing Activities, Ms. Susan Estler, VP of Marketing

VIII. PRESIDENT’S REPORT

IX. CHAIRMAN’S REPORT

X. AUDIENCE PARTICIPATION

XI. ADJOURNMENT

TDC Marketing Meeting – New Web Site Update, Summer Marketing Talk

Tuesday’s Marketing Committee meeting should bring joy and laughter as we all dance around a silly little hat singing kumbaya. Wait, scratch that, what?!

On the agenda is discussion (or updates, rather) of the new destination web site and discussion of the summer marketing campaign. With last year’s failure of the Summer White Sale, I’m sure very anxious to see what they’ve come up with this year. The nature of the Summer White Sale had promises of creative success, perhaps the way it was carried out and the essence of the body was what failed. Anyway, I digress, it’s in the past.

Agenda can be downloaded here, or observed below:

AGENDA

MARKETING COMMITTEE MEETING
Panama City Beach Convention & Visitors Bureau, Inc.
Panama City Beach
Tuesday, January 27, 2009 2:00 p.m. Board Room, Visitor
Information Center

I. CALL MEETING TO ORDER

II. ROLL CALL

III. REQUESTS TO ADDRESS THE COMMITTEE ON AGENDA ITEMS (3 Minutes)

IV. UPDATE ON DESTINATION WEBSITE, Ms. Susan Estler, VP of Marketing

V. DISCUSSION OF 2009 SUMMER MARKETING CAMPAIGN, Ms. Susan Estler, VP of Marketing, and Ms. Kathy Fordham, YPartnership

VI. AUDIENCE PARTICIPATION

VII. ADJOURNMENT

TDC to Discuss Bed Tax Increase on Wednesday – Agenda

Wednesday, the Tourist Development Council will discuss the possible bed tax increase.

The TDC will hear a presentation from Marty McDaniel, the chairman of the Revenue Enhancement Committee and Peter Yesawich from YPartnerhship.

You can download the agenda here, or view it below:

Special Called Meeting

AGENDA

COMBINED BOARD MEETING

Bay County Tourist Development Council

Panama City Beach Convention &Visitors Bureau, Inc.

Panama City Beach

Wednesday, December 17, 2008 1:00 p.m. Council Room, PCB City Hall

I. CALL MEETING TO ORDER

II. ROLL CALL

A. Invocation

B. Pledge of Allegiance

III. REQUESTS TO ADDRESS THE BOARD ON AGENDA ITEMS (3 Minutes)

IV. PRESENTATIONS

A. Presentation of the Recommendations from the Revenue Enhancement Committee, Mr. Marty McDaniel, Chairman, Revenue Enhancement Committee

1. Presentation of the Trends and Status of Destination Marketing, Mr. Peter Yesawich, YPartnership

2. Presentation of Capital Projects, Mr. Dan Rowe, President

B. Presentation by Mexico Beach Community Development Council, Mrs. Lynn Marshall, President

V. BOARD DISCUSSION

VI. AUDIENCE PARTICIPATION

VII. BOARD ACTION

VIII. ADJOURNMENT

TDC Meeting Agenda – Sea Oats and Visitor Surveys, No Bed Tax Talk

Tuesday’s TDC meeting will include discussion of a new plan to preserve Sea Oats plan Sand Fencing. The Klages group will do a presentation on visitor survey’s, should be interesting, and they will discuss renewing the contract with the Klages report for this upcoming tourist season.

There will be no talk of the possible bed tax increase as earlier indicated. They plan to call a special meeting for this, which we’ll be notified about very soon.

See ya Tuesday!

The agenda is below, or it can be downloaded here.

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AGENDA

COMBINED BOARD MEETING
Bay County Tourist Development Council
Panama City Beach Convention & Visitors Bureau, Inc.
Panama City Beach
Tuesday, December 9, 2008 1:00 p.m. Council Room, PCB City Hall

I. CALL MEETING TO ORDER

II. ROLL CALL

A.    Invocation
B.    Pledge of Allegiance
C.    Approve Minutes From the October 15, 2008, and November 6, 2008 Meetings

III. REQUESTS TO ADDRESS THE BOARD ON AGENDA ITEMS (3 Minutes)

IV. UPDATE ON BED TAX COLLECTIONS, Ms. Charlene Honnen, Tourist Development Tax Specialist

V. PRESENTATIONS

A. Presentation on Preliminary Design for Panama City Beaches Sea Oat Planting and Sand Fencing Project, Mr. Quin Robertson, Coastal Planning & Engineering, and Mrs. Lisa Armbruster, Sustainable Beaches, LLC
B. Report on Visitor Surveys, Dr. Walter Klages, The Klages Group

VI. BOARD ACTION ITEMS

A.    Discuss and Consider for Approval Contract Agreement with The Klages Group, Mr. Dan Rowe, President
B.    Discuss and Consider for Approval Coastal Planning & Engineering Invoice #81120 and Invoice #81155, Mr. Dan Rowe, President
C.    Discuss and Consider for Approval Memorandum of Understanding with JB, Inc., Mr. Dan Rowe, President

VII. BOARD DISCUSSION ITEMS

A. Update on Revenue Enhancement Committee Meeting, Mr. Marty McDaniel, Chairman, Revenue Enhancement Committee
B. Discussion of Annual Review Process for CVB President, Mr. Andy Phillips, Chairman

VIII. PRESIDENT’S REPORT

IX. AUDIENCE PARTICIPATION

X. ADJOURNMENT

TDC Bed Tax Committee Meeting Agenda for Wednesday

I know, I know, they changed the name to Revenue Enhancement Committee.

Wednesday December 3, 2008, the Revenue Enhancement Committee will meet to further discuss development costs from the strategic plan and get an update on destination marketing from Peter Yesawich from Y partnership.

If you remember from the last Revenue Enhancement Committee, 4 major points were discussed, TDC Marketing and Awareness, Special Events Marketing, Sports Marketing, and Destination Marketing. The estimated costs tagged with everything proposed totaled more than $52 million.

This meeting, I believe we should see a greater explanation into these costs and some greater detail as to what is feasible and what is not.

Download the agenda here.

AGENDA

REVENUE ENHANCEMENT COMMITTEE MEETING
Bay County Tourist Development Council
Panama City Beach
Wednesday, December 3, 2008 1:00 p.m. Board Room, Visitor
Information Center

I. CALL MEETING TO ORDER

II. ROLL CALL

III. REQUESTS TO ADDRESS THE COMMITTEE ON AGENDA ITEMS (3 Minutes)

IV. UPDATE ON DEVELOPMENT COSTS FROM STRATEGIC PLAN, Mr. Dan Rowe, President

V. UPDATE ON DESTINATION MARKETING, Mr. Peter Yesawich, YPartnership

VI. AUDIENCE PARTICIPATION

VII. ADJOURNMENT