Waves of Fog Overtake Splash Resort, Pictures Go Viral

It’s a scene that’s seemingly common, something that JR Hott has seen many times when he’s flying his Panhandle Helicopter.  Meteorologically, it’s a pretty normal event,  but the result in these photos was captured just right, at just the right time.  Just a little later or a bit earlier, and these photos would have never happened.

Last Sunday, Hott went for a flight with his lead captain and fired off some very interesting pictures. The pictures seemed to capture waves of fog flowing over the gulf front condos in Panama City Beach, specifically, Celadon and Splash Resort and several others on the western end of Panama City Beach.

Jason Koertge has an awesome vacation rental business in Panama City Beach that focuses on remarkable properties right on the gulf.  They range from 1 to 4 bedrooms, they’re clean, and amazing.  He can be found lurking at PCBLP.com.

Hott said, reflecting on his thoughts before he posted the original image to his Facebook page, “Eh, these look pretty cool, I thought, maybe I’ll post them to my page. . .  When we started seeing the Likes and Shares come through, we were dumbfounded. . .  We never expected this.”

The pictures.
What’s really happening in the pictures.

As explained to me by the Panhandle Helicopter guys, when the air temperature, dew point and water temperature are all about the same, a fog is created.  Add a slight breeze from off the gulf and that fog will envelope the structures on the beach.  If it’s just a little too windy, the fog won’t form.

Meteorologist Dan Satterfield describes the process on his blog:

“Cool air offshore was very nearly at the saturation point, with a temperature near 20ºC and a dew point of about 19.5 degrees C. The air at this temperature can only hold a certain amount of water vapor, and how much it can hold depends heavily on the temperature. Drop the temperature, and it can no long hold as much water vapor, so some of it will condense out and a cloud will form.

“In this case, the air was cooled by lifting it about 50 meters over the top of the condos,” Satterfield continues. “A parcel of unsaturated air will cool when lifted at a rate of 1 degree C per 100 meters. In this case, it probably cooled about 0.5 degrees C, but that was all it took! On the back side of the condos, the air slowly sinks back down and warms at the same rate. As it warms the air can hold more water vapor and the cloud evaporates and disappears!”

The pictures were taken on Sunday, February 5 at 12:40 pm, and the main shots are picturing Celadon and Splash Resort with a variety of other resorts in the shot as well, including Tidewater, Tropic Winds, and Emerald Isle.

The virility of a picture.

Sure, there are talented people that have nailed the creation of viral content over and over, but a large part of creating viral content just really can’t be predicted.  A number of anomalies have to occur and fall into place just right to create that viral spread.

In this case, the photo was capturing something that happens on a regular basis, but the shot was captured from a vantage point that is not so regular. We see fog all the time, but we see it from the ground.  Seeing it from the air is very unique and rare, especially since helicopters can’t take off in foggy conditions.  However, with this situation, the fog was not impacting their landing/take-off location and they were able to get in the air.

The fog seems to be taking over the condos in massive waves, and everything blends together to create a neat, viral package.

So, just how viral is this?

Hott has said he’s literally seen his picture on sites around the world.  Spain, Mexico, Peru, Thailand, England, and Russia just to name a few.  The pictures have shown up on sites like weather.com, cnn.com, tntmagazine.com, huffingtonpost.com and news.discovery.com.  There is a YouTube video from CNN that has over a half million views.

Looking at the Facebook Insights, the original image has over 15,000 people who have interacted with it by either sharing, liking or commenting on it.  Bringing the analytics a little further, according to Facebook, the image as “reached” over 33,000 people.

Their Facebook page, last Saturday had just over 1,050 Likes. As of this post, they had just over 2,500 with over 3,500 people “talking about” them.

What are you thoughts on these pictures?

Boardwalk Beach Resort to be Joined by an RV Park?

Jason Koertge has an awesome vacation rental business in Panama City Beach that focuses on remarkable properties right on the gulf.  They range from 1 to 4 bedrooms, they’re clean, and amazing.  He can be found lurking at PCBLP.com.

There seems to be some popularity with the concept of using a motor-coach RV park as a last ditch effort to generate revenue on a vacant piece of land. This is a topic that’s come up before with the community standing up in opposition.

Well, it’s come up again.

The land that’s being proposed.

The subject land in the limelight is owned by Royal American Development and is the current home to the welcome center for Royal American Hospitality (same principal owners). The land is adjacent to the gulf front resort, Boardwalk Beach Resort and was originally intended to be phase II of the Boardwalk Condominium development.

The actual parcel itself is about 400 feet on the gulf and rests between the Top of the Gulf condominium resort and the Boardwalk Condominium tower.

A need to generate revenue.

The story here seems to be the same. The market tanked before they could sell the other building so it has sat pretty much vacant every sense.

As with the LaBorgata piece of land, you probably have a developer who spend a lot of money on the land, pre-development costs and is badly in need of a way to stop the bleeding.  I assume there are monthly costs associated with holding the land, an annual tax bill, etc.  Of course, this is just an assumption.

But the desire to turn a non-revenue generating parcel into something that makes money is honest enough, right?  But at what expense?

The plan.

On paper, the plan is to turn this into an RV park, although no conceptual plans were turned in with the rezoning request.  The land owner is requesting the approximately 5.6 acres be rezoned from T-2 to T-M.

As noted in the application Data and Analysis document, the reason for the request reads as follows:

The applicants have indicated that they intend to develop the site into an RV park.  However, if the rezoning were approved the site could be used for mobile homes, travel trailers, motor homes, motels, hotels, condos, town homes, apartments, churches, clubs, lodges, parking lots, parking garages and mobile home sales.  

It is the breadth of possibilities that seems to have local property owners up in arms.  The potential for developing anything that could adversely effect their property values in an already depressed real estate market is being reported as unnerving.

The document then goes on to read:

A plan amendment is not required for this request.  As such, the request is consistent with the Comprehensive Plan since the T-2 zoning district and the T-M zoning district are both part of the Tourist Future Land Use Map designation of the Comprehensive Plan.  This means the City must provide competent substantial evidence in the record of the meeting if it is to deny the request. 

Continuing later in the document:

Surrounding parcels are zoned T-M, T-3A and T-2.  Condominiums are located to the east (Top of the Gulf) and west (Boardwalk) of the subject site and an RV Park/Campground, T-shirt shop, and golf course are located across South Thomas Drive to the north.  A proposed RV Park on the subject property is compatible with the uses to the north. . . [With] adjacent property owners. . . the impact on property values of the condominiums is the potential issue.  As with all properties, if an adjoining property is not maintained and kept in a clean and neat condition; properties in the area can be adversely impacted. . . However, the applicant manages several units within the Boardwalk Condominium and will likely manage the subject property such that their values are not adversely impacted.  Whether an RV park in this area will diminish property values of adjacent condominiums is very difficult, if not impossible to determine. . . The RV Park/Campground across South Thomas Drive did not prevent the construction and increase in property values of the Boardwalk condominium. . .  For these reasons, staff cannot determine that the presence of an RV park on the subject property will cause an adverse impact to adjoining property values especially if the use is well maintained and managed. 

The document concludes:

Because the quest is consistent with the adopted Comprehensive Plan, the burden of proof is not with the owner but rather the City to base a decision on competent substantial evidence especially if the request is denied.  Based upon information gathered to date, Staff is unable to identify a substantial reason to deny the request.  However, judicial decisions have indicated that direct testimony of nearby property owners at a public hearing can be considered by a Board and used as competent substantial evidence in denying a request if such evidence indicated the owners will likely be adversely impacted by the approval of the request. 

What all this means and what to do (IMPORTANT).

I’ve been to a few of these meetings and the board is reasonable in hearing the opinions of the audience.  The developer should be amicable regarding the proposed development and how it will effect property owners, but if you’re an owner and you want your voice heard, you need to be at the meeting.

The document reads that there is no reason to deny the request unless the local property owners have substantial evidence that they’ll be negatively effected.

So, if you don’t like this, do your research on how this can be detrimental to your property, show up to the meeting with the facts, and be ready to present.  But, planning on coming to yell at the board, yell at the developer (or his engineer) or cite emotional turmoil won’t strengthen your argument.

The meeting will be held at Beach City Hall on February 13 at 2 pm cst.

So, what do you think, should they put an RV park next to Boardwalk Condominiums?

5 Reasons Why 2012 Spring Break Is Breaking The Mold

Yes, folks, it’s that time of year again. In a few short weeks, Panama City Beach will be packed with bikini-clad college students barefooting the strip from end to end, hooting, hollering and partying the week away. We (we, meaning Panama City Beach residents and business owners), know what exactly what to expect from the two-month-long spectacle. We know the students will drink. We know the students will break things. And we know the entire city will be completely polarized. What we don’t know, at least not yet, is how different this year will be from the years past. If the numbers and projections prove to be true, this spring break could be the heralding of a new kind of break. Here are 5 reasons why.

Lull in Competition

If you read that title and you think, “A lull in competition means we only get more riff-raff”, you may not be seeing the full picture. Because Panama City Beach’s biggest competition for Spring Break dollars, places like Cancun, South Padre Island and Daytona have yet to take the social media and search engine optimization, an area where Panama City Beach excels, we are beating them to the punch. The result means Panama City Beach can set rates that reflect that increased number of potential clients. Higher rates, in any season, make for a higher clientele. Now, it goes without saying that high Spring Break clientele is not particularly high, higher hotel rates should aid in reducing amount bad apples.

BP Effect

You can go to any hotel on the beach and ask how last years Spring Break numbers compared to the year before. Most were down, some way down. Much of the decrease can be attributed to the oil spill, which wasn’t officially sealed until September 19th and dominated the news with images of white shoreline covered in crud. This, along with stronger efforts from competitors, drove the market elsewhere. The tide has turned. If you look at pace numbers across the beach for 2012, they are up, and in lots of cases way up. That means more Spring Breakers, but what it also means is that Panama City Beach lost a year of the bad PR that comes along with Spring Break and stands at the edge of resetting the Spring Break trend, which the TDC and Co-op are primed to do. That year has also given Panama City Beach the time and (BP) money, to open a range of new attractions and restaurants that give these students more to do, rather than just cruising the strip and looking for trouble.

Fly Markets

You’ve heard this story before: the new airport will bring in a whole new market for Spring Break. You’ve also heard the argument that Spring Breakers do not fly, they all get in a car and drive. Well, in 2012, both may be true. Waves of marketing Panama City Beach’s new airport has put the destination of Panama City Beach in places that may have not considered it before. Students in our fly market cities can get cheap flights, but, even more important, they’ve heard about Panama City Beach, the ads have hit their mark. This can be evidenced by website analytics across the board. While last years highest state by state guests that stayed during Spring Break put Alabama, Georgia and Florida as the three highest, this year’s website traffic analytics show Tennessee, Ohio, Illinois and Texas ranking highest in inquiries. What this means is, whether they grab a flight or pack everyone up in a car a take a long road trip, the advertising seems to be working. Which could mean a saturation of a different Spring Break clientele.

TDC Efforts

Last year, the TDC was reluctant to spend any money on Spring Break due to the issues with previous years. This year what the TDC lacked in hard cash, they made up in very targeted efforts. Take for example, the Guinness Book of World Records Bikini Parade. While some have scoff at the event, the reality is it will be a clean, fun Spring Break event that will result in monumental PR for our city and potentially pay off for years. The beach-wide Scavenger Hunt is designed to get students out of their rooms, off the strip and expose them to all that Panama City Beach has to offer in a fun and exciting way. The TDC has also done a bang-up job of coordinating with local business and the Spring Break co-op to really get the ball rolling. The TDC has worked hard to increase the police force, security and help local hoteliers manage events and not cause the pileups we’ve seen in the past.

Solid Co-op

The Spring Break Co-op is now in its fourth year and it is proving to be a strong force for Spring Break in Panama City Beach. Seeing massive numbers in site traffic and boasting a facebook fan page of over 60,000 fans, is only a part of the job. Beyond the numbers, the Co-op site and it’s social presence has and continues to be an invaluable tool for information for Spring Breakers, essentially guiding them on entire vacation planning all in one place. An informed vacationer, is a good vacationer. The Co-op is setting the tone for the city before the students even get here, letting them know the rules of the beach, the policies of hotels and giving local businesess a better gauge on what to expect from the crowds.

While these may be optimistic, we’d love to hear your thoughts on your expectations for Spring Break 2012.

2011: The Best Year Yet for The Resort Collection

Congratulations to The Resort Collection!  2011 was a top year for The Resort Collection of Panama City Beach, with notable accomplishments, awards, and proof of customer satisfaction. They also saw the highest summer revenue and nightly room occupancy rate.  They are looking into 2012 with a focus on guest satisfaction and community involvement.

“This has been a really great year for The Resort Collection. It is our mission to become the preferred leisure, golf, meeting and lifestyle destination in Panama City Beach,” said Paul Wohlford, vice president of sales and marketing for The Resort Collection. “In 2011, our staff fulfilled that mission and the guests just keep coming back!”

“After the Deepwater Horizon oil spill, we were really aggressive in making sure people knew our beaches were unaffected,” said Wohlford. “We saw the fruits of our labor this summer. We are pleased that people turn to The Resort Collection when they think of a Florida vacation, whether it’s their first stay or they come every year.”

The Resort Collection shared this news in Time Square in New York City to celebrate.  (see featured image)  Congratulations again to The Resort Collection on a great year!

Laketown Wharf is Making Valentines Day Special for Lucky Winner

Laketown Wharf has decided to make Valentines Day extra special for one lucky couple!  Enter on their Facebook page for the chance to win a two night/three day stay, a welcome bottle of champagne and candy, and a $50 gift card to Pier Park.  Laketown is helping you to be able to spend some quality time with the one you love this year!

The winner of the contest will be notified on January 31st, so make sure to enter before then!

Laketown Wharf also has Valentine’s Packages starting at $99 a night!  Good luck to those entering!

Winter Resident Appreciation Days Continue

Welcoming the winter residents of PCB and thanking them for their visit, the Panama City Beach Convention and Visitors Bureau will hold a Winter Resident Appreciation day this Friday.  Stop by the Panama City Beach Visitor Information Center from 9:00am-11:00am on January 6th for complimentary coffee and donuts.  Also, you’ll be able to register for giveaways and gain information on seasonal events and areas of interest.

Thank you for calling PCB your home this winter!  

2011 Record Tourism in PCB

Jason Koertge has an awesome vacation rental business in Panama City Beach that focuses on remarkable properties around the Pier Park area.  They range from 1 to 3 bedrooms, they’re clean, and amazing.  He can be found at PCBLP.com.

First let me say, hi!  Now that we’re through the pleasantries, let’s get down to business!

For those of you that have been keeping an eye on the market the past 10 months, you know that Panama City Beach has seen the fruition of a huge pent-up demand for our white sandy beaches.  Coming out of a recovering market and a near cataclysmic oil spill situation, Panama City Beach was ripe for the picking this year and we have the numbers to prove it.

Following is a report on the bed tax revenue for Panama City Beach as reported to Bay County and provided to the Tourist Development Council.

Summer of 2010

The summer of 2010 should really be taken right off the record.  The tourism numbers were terrible.  Industry-related businesses all up and down the beach reported record-shattering lows, driving some out of business and others right into their savings accounts.

It was so nasty, we did a whole series on the travails.

But, just for conversation’s sake, let’s take a look at the numbers. 

  • May — — $1,075,882.69
  • June — — $1,884,269.21
  • July — — $1,967,020.33
  • August — — $807,936.59
  • September — — $795,301.87
Summer of 2009

Rolling into the summer of 2009, the spring months were record breaking.  We were experiencing a strong increase over the previous year and the summer was pacing to be the same.  Numbers were an honest 10 to 15% increase over the previous year, which is considered healthy.

Here are the numbers. 

  • May — — $998,779.40
  • June — — $1,946,037.92
  • July — — $2,302,863.86
  • August — — $947,596.17
  • September — — $795,698.44
Summer of 2011

Compared to the summer of 2010, this past summer’s bed tax revenue numbers were earthquake-inducing.  Looking at the numbers, one begins to wonder where all those people stayed.  I can tell you, with me being in the tourism business now, the summer was just absolutely nuts.  We were booked solid from June 1 through the end of August with nary a vacancy.

Here are the numbers. 

  • May — — $1,127,340.30 — 4.78% up from 2010; 11.4% up from 2009
  • June — — $2,283,706.72 — 21.2% up from 2010; 14.7% up from 2009
  • July — — $2,966,913.96 — 50.83% up from 2010; 22% up from 2009
  • August — — $1,086,541.59 — 34.48% up from 2010; 12.7% up from 2009
  • September — — $928,161.56 — 16.71% up from 2010; 14.2% up from 2009
Looks like we’re back on track.

Ya know, coming out of last year’s disaster, any improvement was a welcome sight.  But looking at the numbers over last year, it feels like we just picked up where we would have been left off, had we had a normal summer in 2010.  This is positive and encouraging considering most of us locals’ livelihood relies on tourism to feed our families.

Speaking from someone who knows, this past summer was certainly feast over famine for us, and we certainly anticipate the same for next year.

The Seabreeze Jazz Festival Offers a Holiday Discount

Many have already expressed excitement for the annual Seabreeze Jazz Fesitval coming April 18th-22nd, 2012.  The festival has offered a short-term sale on tickets!  Make sure to buy yours before December 15th, 2011 and you’ll save up to $100!

If you buy a weekend pass or a four-day pass, you will receive the second pass at half-price!  Order your tickets online before December 15th and make sure to enter the promotional code “Holiday 2011.”  They are sending tickets out via Priority Mail, ensuring arrival before Christmas!

 

The Resort Collection Giveaway: A Thank-You Present

The Resort Collection would like to say “thank-you” to all of their fans on Facebook for making them the most-liked property management company in Northwest Florida.  They are giving away an eight-megapixel digital camera dive mask from Liquid Image to one lucky fan.  “This is our way of saying ‘thanks’ to our guests and Facebook fans for being so supportive of us on Facebook,” says Paul Wohlford, vice president of sales and marketing for The Resort Collection. “It makes our job fun. When our guests are happy, we at The Resort Collection are happy!”

How to enter?

The drawing is open to fans of their page only, so make sure to “like” the page first!  Once a fan of the page, enter using your email address on the “Giveaways” tab.  Just make sure to enter before January 15th, 2012!

Good Luck to those who enter!  Congratulations to The Resort Collection and their properties!

PCB Visitors Bureau Racks Up Awards

The Panama City Beach Convention and Visitors Bureau (CVB) has been recognized by the Hospitality Sales and Marketing Association International (HSMAI) for four separate entries to the Adrian Awards.  The 55th Annual Adrian Awards Competition is the largest and most prestigious travel marketing competition.

The awards will be presented on February 27th, 2012 in New York City.  There were almost 1,000 entries from around the world being judged by top executives from all sectors of the industry.  “The bar is continuously set higher each year in regards to the quality of Adrian Awards submissions we receive,” said Fran Brasseux, HSMAI executive vice president. “This year’s winners have made their mark in travel advertising, public relations and digital marketing.  We look forward to showcasing this exemplarily work with the industry and recognizing the remarkable winners at the Adrian Awards Gala.”

Award Winning Entries from Panama City Beach CVB:

  • GOLD – Panama City Beach feature coverage on CBS “Evening News,” highlighting Spring Break 2011 and the launch of high season in the destination
  • SILVER – REAL.FUN.GUARANTEE. Digital Banners that kept consumers informed about Panama City Beach’s pristine waters and beaches during Summer 2010
  • BRONZE – Panama City Beach feature coverage in the Wall Street Journal, showcasing the destination and the Convention & Visitors Bureau’s innovative tactics for reaching potential travelers (see snip-it’s above and to the right)
  • BRONZE – Digital marketing campaign targeted to 45 colleges employing Facebook media which resulted in an increase of nearly 30,000 fans

“This honor is a great achievement and I want to thank our team and stakeholders for their commitment and tireless efforts in making this happen,” states Dan Rowe, president and CEO of the Panama City Beach Convention & Visitors Bureau.  “In spite of the challenges we faced last year, we are poised to break our existing record in the number of travelers and amount of revenue that tourism has brought to Panama City Beach by nearly 17 percent (number based on Jan-Sept.).”

You can learn more about the CVB online.  Congratulations on these achievements!