During the week ending in November 9th, the mortgage application rates climbed from 670 the previous week to 707. That’s a 5.5% increase even though rates slightly increased. “Refinance volume increased 6.4 percent during the week, while purchase volume jumped 4.8 percent. Refinance volume accounted for 50.2 percent of total applications. . .” (read article)
Wednesday TDC Meeting – Spring Break Marketing Update
Notes from Wednesday’s TDC meeting:
Artificial Reef
A presentation seeking financial assistance to sink a boat that is currently at the PC Marina was added to the agenda. The gentleman was seeking $40,000 to assist with the total $75,000 cost. There was some concern whether there were funds available in the current year budget; however, a motion passed 9-0 recommending that the CVB board approve the $40,000 expenditure.
Indian Summer Festival Contract
A motion made by Jack Bishop passed 8-0(with Joe Kennedy abstaining) recommending that the CVB board exercise its option to cancel the final year of the 3 year contract with Sound Associates/Ron Johnson to put on the Indiana Summer Festival. Some members felt that the CVB should not continue to fund events that have shown an inability to become self-sustaining. Some felt that the event is primarily a local event, rather than a tourist draw, and was therefore an inappropriate use of CVB funds. And finally some were of the belief that continuing the festival was important, but that Sound Associates did a poor job of putting on this years festival.
Special Events Policy
A motion passed 9-0 recommending that the CVB board reaffirm the “January
2003 Special Events Advertising Policy and Procedure” be followed for all future special event funding requests. Although this policy has never been revoked or modified, recent boards(including the current board and committee with the 2007-08 budget) have not followed it.
Update on The Klages Group Research
The committee briefly discussed the final draft of the Klages Group survey form which was included in the committee packet. Visitor inquiry data and mapping prepared by Klages was also distributed.
2008 Spring Break Co-Op
Barry Lott of Y Partnership updated the committee on the plans for Spring Break 2008. He explained that although the contract with MTV has not yet been finalized, the plan is to begin implementing the advertising elements by mid-November. Lott presented the agencies current co-op plans:
Hotel Partner Options
Premium $10,000 (only 4 available; includes featured coverage on the PCB Spring Break subsite and 1M impressions on the mtvU site, additional impressions available @ $7500 per 1M) Promotional $2500 (limited number available; includes extensive PCB Spring Break subsite coverage, but no coverage on the mtvU site) Unlimited $1000 (listing on the PCB Spring Break subsite and event calendar)
Non-Hotel Partner Options
Premium $5,000 (logo on mtvU site)
Unlimited $1000 (listing on PCB Spring Break subsite) Event $500 (listing on subsite event calendar)
Ann Henry expressed her concern that the co-op plan resulted in a disproportionate contribution from the Hotel Partners in comparison to the Non-Hotel Partners. Chairman Phillips was in the audience and responded that some changes will be made before being finalized.
Lott also advised the committee that an additional expense of $18-20,000 to design and operate the co-op web subsite will be required in addition to the $200,000 payment to MTV. The subsite will be required because Hotel logos can not appear on the mtvU site except in the form of banner advertising using the 10M impressions in the contract. Bill Spann stated that all required expenses should have been included in the budgeted amount of $200,000; however, Lott expressed his belief that the agency had previously advised the CVB that this additional expense would be required. Mr.
Phillips expressed his disappointment that the co-op now needs to reach $70,000 before reducing the CVB’s budgeted expense of $150,000.
Lott also informed the committee that MTV was currently negotiating the village location with two hotel properties. It was also announced that no non-hotel properties were being considered due to mtvU’s alcohol policy. An co-op registration meeting is scheduled for next Tuesday afternoon.
A motion was made by Bill Spann to request that the board revise the plan concerning co-op funds received in excess of $50,000. The board decided on October 9th that any co-op funds received in excess of the $50,000 budgeted amount would be used to reduce the CVB’s budgeted portion of $150,000. Mr.
Spann suggested that any excess funds could be used for additional Spring Break promotion instead. The motion was withdrawn before a vote was taken.
Jack Bishop also advised the committee that a competing co-op is being proposed to do additional marketing beyond the MTV program. Mr. Phillips expressed his opinion the industry is free to do additional marketing, but that the CVB should not get involved in any further Spring Break 2008 programs other than the current plan. Mr. Phillips also expressed his opinion that PCB has changed and that the CVB needs to get out of the Spring Break business. Russ Smith stated that he did not feel that multiple competing co-ops was a good idea.
A revised motion was made by Mr. Spann suggesting the board revise October 9th passed motion concerning the treatment of co-op funds exceeding $50,000.
The motion to suggest that the board revise the $50,000 number to $70,000 to account for the Spring Break internet subsite cost passed 7-1 with Kirk Lancaster casting the dissenting vote and Mr. Kennedy having departed early.
Prior to the vote, Mr. Smith suggested that the CVB revise its Spring Break plan to provide for $150,000 special event funding to an outside co-op which could take over the MTV program and add additional promotions. Mr. Phillips disagreed stating that the CVB needs to retain control that it would lose with an outside co-op managing the MTV program.
Meeting notes courtesy of Bryan J Durta. Thanks Bryan, for the thorough notes.
This week in Pier Park – Pictures
Audubon Nature Center in WestBay and the New Airport Name
Dr. Ed Wright, former Dean for FSU-PC and fellow blogger publishes a blog specifically on WestBay, Florida. He offers a very informed opinion and provides an excellent source for facts on the goingson in the WestBay area.
Some of his recent posts include:
A Regional Airport? – There was a very interesting article in Sunday’s News Herald (11/4/07) about the need for the new airport to have a regional name and identity. This is definitely something we should discuss and consider.
Friday at the Beach to Highlight Audubon Nature Center – On November 9th, the Panama City Beaches Chamber’s Friday at the Beach breakfast will feature Linda Macbeth from Florida Audubon. Linda will discuss Audubon’s plans to build a world class nature center in West Bay.
For those that have not noticed, I have a spot in the sidebar that displays RSS feeds directly from his blog, WestBayFlorida.Blogspot.com. Whenever you are on pcbdaily.com, you can see the latest on his blog. To read the entire post, just click on the title and it will take you to the WestBay Florida blog.
Thanks Ed, for all the valuable information and input you publish on WestBayFlorida.Blogspot.com
Foreclosure rates continue to rise
It isn’t hard to find negative news on the current state of the real estate market. We were talking in the office yesterday about how almost daily there is a new article about the foreclosure rate climbing, lending getting more difficult, etc. The latest I read on cnnmoney.com was that the foreclusure rate (nationally) in quarter 3 was 30% higher than quarter 2 and almost doubled from quarter 3 of 2006. This is said to be affecting 1 in 196 households. Nevada had the highest foreclosure rate – 1 in 61 households – tripled from quarter 3 in 2006. California had the second highest foreclosure rate – 1 in 88 households – four times what it was in quarter 3 in 2006. Numerically California was the highest with 94,772 filings in the third quarter. Florida was the third highest – 1 in 95 households – doubling from third quarter last year with 86,465 total filings
How long is it going to take to get out of this glut? Many have said that we have to get through all the foreclosures first. How long will that take? The problem with this is that it has not and will not be a quick process. In addition, the foreclosures add to the already too-full pool of inventory on the market.
Right now consumer confidence is down. Even the savvy investors are afraid to purchase now because they are worried that their purchase may go down in the coming months from what they bought it at.
Where is the light in all this? The light is in buying right now. I know this is what all the Realtors are saying right now, and of course it has some motivation to keep the paychecks flowing, but it has a lot of truth to it. The fact is, right now property can be bought at sometimes pennies on the dollar. If an opportunity comes around to make a purchase that will cashflow, you should take it in a second. You can’t worry about whether you’ll lose $10k in value over the next year, you have to look at the 3 to 5 year upside, or even more. Real estate was never a good short term investment, and the market over the last few years influenced people to forget that. Real estate becomes a good investment when you can generate more money on a regular basis than you are paying out. If you can cashflow $50 a month, you can have as many as you want and you’ll only make more money. Now I understand that there is more involved (like having enough for emergency reserves, etc.), but this is a simple example.
Now is a great time to buy, that’s the positive. It stinks for people like me who are trying to sell their home, but it is a great time to buy.
State economists say recovery is farther away than expected
“The housing-driven economic slump that made Florida legislators cut $1.1 billion from the state budget last month isn’t getting worse, but it will last “a lot longer” than expected, state economists said Friday.
No hard dollar amounts came out of the two-hour round table by top fiscal forecasters from the Legislature and governor’s office.
But planners made some downward revisions of their July forecasts amid gloomy forecasts that consumer spending, wages, auto sales, tourism, fuel costs and other leading economic indicators will languish longer in the trough dug by the slowed housing and construction markets.
Amy Baker, coordinator of the Economic and Demographic Research Office, said at least a few factors were forecast in July to begin recovery next year. But she and Frank Williams, an economist in her office, said it will be late 2009 before the economy really revives. . .” (more)
New Director for the TDC Chosen
Daniel Rowe, the former Deputy Commissioner for Tourism for the state of Georgia, was hired to be the director of the Bay County Tourist Development Council. His resume includes almost 20 years in resort management, marketing and tourism consulting. In Georgia, he served as the Chief Executive and Managing Director of the Tourism Development Alliance of Georgia before he was the Deputy Commissioner for Tourism. He also helped found Banyan Tree Consulting Group, a public affairs and marketing company that specialized in working with tourism clients.
He is scheduled to start middle of November.
Panama City Bay County International Airport Relocation Groundbreaking Ceremony
The official ceremonial groundbreaking occurred Thursday morning at the new Panama City International Airport Site in WestBay, FL. We have been waiting for this day for a long time, and over 1,000 were in attendance. This marks the beginning of a long road of construction, but the end of an even longer road of waiting. There ceremony was around an hour long and I was able to record the whole event. I’ve got a series of videos below, and I’ll be adding more as I get them made. The first is a 7 minute “summary” video. The ones that follow are broken down to speaker specific. At the end will be the whole event in one video. I will have it in a small media format and a larger media format for you to download. It may take some time to download.
Pictures to come as well.
Summary
Download Windows Media File: 60mb 7:02
State Representative Marti Coley
Download Windows Media File: 56mb 2:45
Eric Draper – Audubon of Florida Policy Director
Download Windows Media File: 41mb 5:45
Governor Charlie Crist
Download Windows Media File: 28mb 3:42
Airport Authority Chairman Joe Tannehill
Download Windows Media File: 61mb 8:43
Ground Breaking
Download Windows Media File: 21mb 1:42
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Florida Property Tax Relief Plan to go to the polls
Well, there’s good news and bad news. Good news first. We’ve got a property tax relief plan on the presidential primary ballot. Bad news. It is a much leaner version of the one we wanted.
The scoop.
The original plan (passed by the House):
- Preserves Save Our Homes.
- Allows “portability” of accumulated Save Our Homes (SOH) benefits.
- Homeowners may transfer their SOH benefit to a new homestead anywhere in Florida within 2 years of leaving their former homestead
- If “upsizing” to a home of equal or greater just value, the homestead owner can transfer 100% of the SOH benefit to the new homestead, up to a $1 million transferred benefit.
- If “downsizing” to a home with a lower just value, the homestead owner can transfer a SOH benefit that that protects the same percentage of value as it did the former homestead, up to a $1 million benefit.
- Provides a “Guaranteed Save Our Homes Benefit” for all homestead properties, so that all homestead owners can enjoy meaningful SOH savings without having to wait years to get them (does not apply to school tax levies).
- All homeowners will own a SOH benefit that will accumulate on an annual basis and that can be carried with them from home to home (the “accumulated SOH benefit”).
- If a homeowner has a small accumulated SOH benefit (like most recent homebuyers or new homestead buyers) they will receive a guaranteed exemption equal to 40% (or 100% for low-income seniors) of the county’s median just value for homesteads.
- This is called the “Guaranteed SOH Benefit.” The Guaranteed SOH Benefit applies to home value above $50,000.
- Along with using the county median home value approach, this will minimize the impact on small cities and counties. The homeowner will continue to build an accumulated SOH benefit. Once the accumulated SOH benefit is greater than the guaranteed benefit, the homeowner will receive the accumulated SOH benefit.
- Provides a 5% assessment cap for all non-homestead and commercial properties in Florida to guarantee property tax predictability and protection for all property owners.
- Non-commercial properties will be reassessed at change of ownership.
- Non-homestead properties will be reassessed when the property undergoes a substantial modification or change of use.
- Creates a new Tangible Personal Property Exemption of $25,000.
- Provides for limitations on assessed values of properties used for affordable housing and working waterfronts (does not apply to school tax levies).
- Instills accountability for all local property appraisers by requiring every appraiser to be elected.
The Senate passed their amended version of the property tax reform bill at the end of the day Monday, the day of the deadline to get it on the January ballot. The official release as from Florida District 6 Representative Jimmy Patronis:
Greetings,
As you know, providing meaningful property tax relief to Floridians has been one of my top priorities this year.
When the House started fighting for property tax relief over ten months ago, we realized this issue was one of the most important issues we would face. We have worked hard to help make Florida affordable again for homeowners, families and small businesses. We understand the need to provide tax relief and re-energize our economy in order to return Florida to its role as a national economic leader.
Last week the House passed a broad, bi-partisan consensus property tax relief plan 108-2. The elements of the plan we passed were meaningful, balanced and returned some fairness and equity to Florida’s property tax system.
Sadly, the Senate rejected that plan, passed a plan with much less savings, and left us with no other option on the last day of the special session. This plan was the most meaningful tax relief plan the Senate was willing to pass, and they made it clear to us it was their final offer, take it or leave it.
The reality of the legislative process requires agreement from both the House and the Senate. The House has a long history of wanting to provide more meaningful tax relief. We have a record that demonstrates our continued commitment to providing greater relief. The House is willing to do more if given the opportunity, but the Senate has not given us that option.
Sadly, if Floridians are to have a chance to vote for property tax relief in January, this plan is the only option.
Let me be clear, there are some positive elements for taxpayers in this package – things that Floridians have told us they wanted and the Governor campaigned on:
* Expanding the Homestead Exemption: Every homeowner will see a larger Homestead Exemption on their non-school taxes. This will result in savings for every homestead property owner in the state.
* Full Portability: A universally agreed upon aspect of the plan. Almost every Florida homeowner will now be able to carry their full current Save Our Homes savings with them to a new home. Floridians will no longer be trapped in their homes and will be able to afford to move again. This is a major step forward for Floridians.
* Cap on Assessments for Non-Homesteaded Properties: Just a week ago, the Senate was saying “NO” to any cap on non-homesteaded and business properties. Florida property owners who have seen their property assessments double and triple in a single year will now benefit from a cap on at least some of their property assessments for non-education taxes.
The bottom line, however, is the Senate plan passed today does not go nearly far enough. The people of Florida deserve more relief and we believe our partners in this process have missed a major opportunity to provide truly meaningful relief to all Floridians and to reinvigorate our state’s economy.
But this is not the end of the debate to reduce property taxes.
Our dedication to fighting for property tax relief continues. We will not lose sight of the fact that these tax cuts are a small step toward getting Florida’s economy back on track. It’s the people’s money, and we will keep fighting to let them keep more of it.
I encourage you to stay engaged on this issue and to continue communicating with your elected officials on the issues important to you.
Towne of Seahaven prepares for Origin Rental Marketing
Intrawest is heading up the hospitality management side of the Towne of Seahaven. With a portfolio that includes Sandestin and Baytowne Wharf, The Village of Tremblant, The Village at Copper Mountain, and more, they have a pretty good track record for success. Marketing plans include:
- A hospitality-specific website that will cater exclusively to the rental aspect of The Towne of Seahaven. It will first be Origin-specific and will grow as other rental properties come online.
- 45% of the entire marketing budget (for the next six months it is over $200k) will go to digital-based marketing efforts to include extensive SEO (search engine marketing) and PPC (pay per click) marketing driving traffic to the new site.
- They will utilize the existing world-wide Intrawest database for a strategic, targeted email and print-mail campaign advertising vacation deals/opportunities at The Towne of Seahaven.
- They are planning to hire an outside sales manager to promote business to business rentals, events accomodations, etc.
The Intrawest rental management team at the Towne of Seahaven has just accepted the bid for the website design. I am in the real estate sales and marketing business and we typically estimate around 60 days from beginning to end on a new website design but I was not given any deployment projections in my meeting with their marketing department.





















