On this week’s Tourist Development Council agenda, the discussion is outlined for a few exciting events of the past and of the near future. They will hear a report from Rober Parrish, from the successful Emerald Coast Cruizin Event and an update on the progress of the planning of this year’s spring-time Sea Breeze Jazz Festival that will be held at Aaron Bessant Park at Pier Park. Last year’s Jass Festival was immensely successful in light of its new venue. They will also hear a presentation from Fahlgren on Creative Concept.
Tag: fahlgren
Huge Changes Ahead in the Marketing of Panama City Beach
Friday two contracts were presented and accepted by the tourist development council that will help transform the image of panama city beach in the coming years. Fahlgren and Lou Hammond were chosen for creative and PR respectively; contracts were already negotiated with the agencies prior to presentation to be board.
The Fahlgren contract is for $22,500 per month and includes all creative and promotions. The YPartnership contract was $12,500 per month but did not include creative. Last year alone they spent over $150k in creative and that number could have gone higher. Also, travel expenses for the agencies is built into the contracts as well.
Lou Hammond’s contract for public relations is for $17,500 per month and actually includes a New York media reception at their main office, 2 publicity stunts in New York and 2 group media trips to be hosted in destination (Panama City Beach).
Each contract is for 2 years with the option to renew and each will play a huge role in our area’s future growth.
AGENDA: CVB Special Called Meeting – Contracts Pending Approval
This meeting is to approve the contracts for both Fahlgren and Lou Hammond as Panama City Beach TDC’s new Ad & PR agencies.
PANAMA CITY BEACH CONVENTION & VISITORS BUREAU, INC.
Panama City Beach
Friday, September 18, 2009
1:30 p.m.
Board Room, Visitor Information Center
I. CALL MEETING TO ORDER
II. ROLL CALL
A. Invocation
B. Pledge of Allegiance
III. REQUESTS TO ADDRESS THE BOARD ON AGENDA ITEMS (3 Minutes)
IV. REVIEW AND CONSIDER FOR APPROVAL CONTRACT WITH FAHLGREN, INC. FOR ADVERTISING AGENCY SERVICES, Ms. Susan Estler, VP of Marketing
V. REVIEW AND CONSIDER FOR APPROVAL CONTRACT WITH LOU HAMMOND & ASSOCIATES FOR PUBLIC RELATIONS AGENCY SERVICES, Ms. Susan Estler, VP of Marketing
VI. AUDIENCE PARTICIPATION
VII. ADJOURNMENT
To download the full agenda click here
PCBDaily 