New VisitPanamaCityBeach Web Site Adapts to Each User

The new web site is almost ready for launch and is looking awesome, might I add.  The user experience will be different for everyone based on Personality Quizzes, and the overall look and feel exudes Real.Fun.Beach.

When the user first arrives at the site, they are greeted by a fun but laid back setting with warm colors that make you long for some quality beach time with the family.  Hints of “free vacation giveaways” and “what’s your ‘fun’ sign” are scattered throughout with a front-end goal of making the user experience unique, varied and well, fun.  The back-end functionality is all about collecting user information.  By answering short simple questions, we’ll be able to get a better idea as to who the people are that not only visit the site, but visit Panama City Beach.

Some of the questions could include:

My favorite beach sensation is:

  • The gulf breeze blowing through my hair
  • The warmth of the sun on my skin
  • The smell of the salt in the air
  • The feel of the sand in my toes
  • The invigoration of the water

My favorite beach souvenir would be:

  • A shell
  • A beach hat
  • A piece of jewelry
  • A tie-dye t-shirt
  • A beach umbrella

Based on the answers to these and a few more questions the web site will categorize you in one of five Fun Signs:

  • Soul Searcher – relaxed and laid back
  • Sandy Bottom Bunch – Family oriented
  • After Dark Shark – Nightlife party person
  • Wave Warrior – Outdoorsey and active
  • Eco-Seeker – Environmentally friendly

Based on what you’ve been categorized as, the web site will totally change – different background images, different accent colors, different text – the whole look and feel resembles what your Fun Sign is.

Also included in the site is a Trip Planner.  Based on your Fun Sign, recomendations will be made for activities to do on Panama City Beach, all plotted out in a neat map.

The site should be live by April 1 – I’ll have a more detailed review of it at that point.

Click here to see the demo.

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